Privacy Policy
Your privacy is important to us. This policy explains how Alpine Peak Roofing collects, uses, and protects your information.
Effective Date: March 8, 2026
1. Who We Are
Alpine Peak Roofing is a premium roofing contractor serving the Denver metro area and Colorado mountain communities. This Privacy Policy applies to our website, AI chat assistant, AI voice agent, contact forms, and all other communication channels through which you may interact with us.
2. Information We Collect
Contact Information: Name, email address, phone number, and mailing address when you contact us, request services, or submit a form.
Property Information: Property address, roof details, and project specifications for estimates and service delivery.
Communication Records: Chat conversations, SMS messages, voice call transcripts, and emails for service quality and follow-up purposes.
Website Usage: IP address, browser type, pages visited, and interaction data through cookies and analytics tools.
Service Request Details: Information you share about roofing needs, insurance claims, storm damage, or other service inquiries.
3. How We Use Your Information
- • Respond to your roofing inquiries and service requests
- • Provide estimates, consultations, and roofing services
- • Send appointment confirmations, scheduling updates, and project follow-ups
- • Coordinate insurance claims and communicate with adjusters on your behalf
- • Process payments and maintain business records
- • Improve our website, AI systems, and customer experience
- • Comply with legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. SMS and Text Messaging
By providing your phone number and requesting communication from us, you consent to receive SMS text messages related to your inquiry. These messages may include:
- • Responses to questions or service requests you have submitted
- • Appointment confirmations and reminders
- • Estimates, inspection scheduling, and project updates
- • Insurance claim status updates
- • Follow-up from our team regarding your roofing project
Message frequency varies based on your interaction. Message and data rates may apply depending on your carrier and plan.
To opt out of SMS messages at any time, reply STOP to any message. You will receive one final confirmation and no further messages will be sent. For help, reply HELP or contact us at info@alpinepeakroofing.com.
Opting out of SMS does not affect other communication channels (email, phone) unless you separately request that.
5. AI-Powered Communications
Our website and phone system use artificial intelligence, including an AI chat assistant and AI voice agent. When you interact with these systems:
- • You may be communicating with an AI, not a human representative
- • AI responses are generated automatically and may not always be perfectly accurate — verify important details (pricing, scheduling, availability) directly with our team
- • Conversations may be logged and reviewed to improve service quality
- • Personal information shared in AI conversations is handled with the same privacy standards as all other channels
- • You can request deletion of your conversation history at any time
6. How We Protect Your Information
- • SSL/TLS encryption for all data transmission
- • Secure cloud storage with access controls and monitoring
- • Limited employee access on a need-to-know basis
- • Industry-standard data protection practices
No method of data transmission over the internet is 100% secure. We encourage you not to share sensitive financial information through chat or SMS.
7. Information Sharing and Third Parties
We do not sell your personal information. We share information only in these limited circumstances:
- • Service providers who help us deliver our services (e.g., SMS infrastructure, AI platforms, payment processors) — these providers are contractually prohibited from using your data for their own marketing purposes
- • Insurance companies or adjusters when you have requested claim assistance and authorized us to communicate on your behalf
- • Legal requirements when required by law or to protect our legal rights
- • Business transfers in connection with a merger or acquisition, with notice to you
8. Data Retention
We retain your contact information and communication history for as long as necessary to fulfill your service request and maintain our business records, typically no longer than 24 months from your last interaction unless required otherwise by law. You may request deletion of your data at any time.
9. Your Privacy Rights
- • Access and review your personal information
- • Request corrections to inaccurate information
- • Request deletion of your personal information
- • Opt out of SMS or marketing communications
- • Request information about data sharing practices
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and to request deletion.
To exercise any of these rights, contact us at info@alpinepeakroofing.com.
10. Cookies and Tracking
We use cookies and similar technologies to:
- • Remember your preferences and settings
- • Analyze website traffic and usage patterns
- • Improve website functionality and user experience
You can control cookies through your browser settings.
11. Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
12. Policy Updates
We may update this privacy policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website with a new effective date. Continued use of our services after changes are posted constitutes acceptance of the updated policy.
Contact Us About Privacy
If you have questions about this privacy policy or want to exercise your privacy rights:
Email: info@alpinepeakroofing.com
Phone: (970) 456-1176
Mail: Alpine Peak Roofing, Denver, Colorado